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Facebook Shops: Small businesses to sell their products on Facebook

Sellers, brands and creators will be able to tag products from their Facebook Shop or catalogue before going live.

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Facebook has announced that it is getting into e-commerce by adding “Shops” to its social media platforms. This is aimed at making it easier for small businesses to set up a single online store across its platforms.

In an announcement on Facebook’s Twitter page, the social media giant said that it will introduce Facebook Shops and Instagram shop and later have it on Messenger and also on WhatsApp.

To be able to sell on Shops, a business, according to Facebook, needs to meet two conditions:

  1. Be selling physical goods
  2. Agree to Facebook’s Merchant terms

CEO Mark Zuckerberg explained that a “Shop” functions on a business‘s page or profile where a customer can find the business’ collection of goods. The businesses, he said, can be found either through their pages or through stories and ads.

How to set up a “Shop” to your Facebook page

Setting up a “Shop” will be relatively easy; a business will:

  • On a computer, select the Shop tab on your Facebook Page. If you don’t see this tab, you can change your Page template to the shopping template.
  • Follow the on-screen instructions to add a shop to your Facebook Page.
  • Fill in all the required fields. Select Finish when you’re ready.
  • Agree to the Merchant terms.

Benefits of Facebook Shop

Shops have been developed with different features depending on a merchant’s location. Some of the benefits include:

  • You can add as many products as you want.
  • You can organize your products in different collections so that customers can view your shop by category.
  • You can easily communicate with customers.
  • Get insights on views, clicks and purchases for each of your products.

Live Shopping

Facebook intends to roll out Instagram shops as well which will have a “Live shopping” feature. This will enable sellers, brands and creators to tag products from their Facebook Shop or catalogue before going live.

Facebook also intends to partner with brands such as Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce among others, so as to integrate more features on the Shop platform.

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